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Claims such as “eco package” or “environmentally friendly label” take up little space in a design, but they can suggest more than the manufacturer is able to demonstrate.
Read moreUntil now, the label has been primarily a marketing tool and a carrier of mandatory product information. The PPWR makes it also an element of the waste management, recycling and environmental compliance system.
Read moreA label is not just design, but the meeting point of marketing, regulations and technology. Even minor errors in content, layout or barcode can lead to real losses or a product being withdrawn from the market.
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